The AI copilot for veterinarians
2025 · Seed
Building AI sovereignty for the EU
2025 · Seed
On brand AI visuals for fashion
2025 · Seed
The wearable for presence
2025 · Seed
Building AI embeddings with taste
2025 · Seed
The Go-To-Market Investor
Supermarket invests in Baemingo as it charges into Europe
Supermarket returns to Angel House for another Scaleup Meetup
Supermarket-backed Vetnio signs its biggest European customer
Redpine raises to feed AI agents with off-web data at a SEK 440M valuation
Supermarket backs Memmo's raise as Bright takes a new name
Supermarket is the Go-To-Market investors making sure distribution sits at the front of the cap table with a mix of capital, network and go-to-market engineering.
We believe that distribution is the next big unlock for the scaleups of tomorrow. That's why we have put together a unique combination of capital, network and hands-on go-to-market expertise to build the winners in tomorrows marketplace.
Christian Albinsson
Founder