We've spent our careers getting products to market.

Co-founder of PPP Group, one of the Nordics' largest agency networks. Leads Supermarket's investment process and structures the SPVs that bring the right investors to each deal.

20+ years in digital media and venture investing across Kinnevik, Spray, Schibsted, and IAC. Active angel investor with exits including Insurello, Planday, Bokio, and SAVR. Brings the investor network and deal experience to Supermarket's SPV structures.

Business economist who has built her career in finance leadership — former CFO at Homevolt and currently Head of Finance at Slättö. Owns Supermarket's finance and reporting, from fund operations to investor updates.

Co-founder of PPP Group. Finds the companies Supermarket backs. Years of hands-on startup experience and deep roots in the Nordic tech scene.

Co-founder of PPP Group. Works hands-on with Supermarket's portfolio companies to build and execute their go-to-market motions. Background in performance marketing and creative strategy.